As the former manager of two LinkedIn groups for University of San Francisco MBA and Brandeis University alumni, staff, and friends, here's what I advise group members do to derive maximum value from their experience:
- Keep your LinkedIn profile current by including your latest academic and professional achievements.
- Let group members know what you're doing by taking advantage of the "What are you working on?" feature.
- Be as specific as you can if you need help or can offer it. For example, if you're looking for a job in sales, let us know what kind of sales, in what industry, and in what geographic location.
- Initiate and contribute to discussions on group-related issues, business topics, and whatever you feel might interest other group members.
The bottom line: LinkedIn groups can be valuable, but like with other social media require constant effort to reap maximum rewards.