That's why the successful recruitment and retention of volunteers begins with appreciation. That means recognizing volunteers for their ongoing contributions to the organization. The substance of such recognition may vary. Nevertheless, it's factored into planning and execution of volunteer programs.
Saying "thank you" is the simplest, clearest form of recognition. It might be a shout out at an event. Or listing volunteer names on a PowerPoint slide. Or sharing volunteer achievements in a newspaper article. And of course social media posts can acknowledge individuals by name. In short, opportunities abound to show our appreciation for volunteer efforts.
It doesn't necessarily take a lot of time, or effort, or money, to share such appreciation. It only requires a commitment to do so that's born out of a genuine caring and concern for the individuals who step forward to donate their time and talent.