Friday, September 24, 2021

Upcoming Panel I'm Moderating: Navigating Choppy Ethical Waters in Public Relations (9/30/21)

September is Ethics Month in the Public Relations Society of America (PRSA), when its members cast a critical eye on ethical practice as embodied in the organization's Code of Ethics. No matter where one works, whether as an independent consultant, for an agency, or in-house for an organization, PRSA members will inevitably be called to draw on this document and their experience while providing ethics counsel to clients, coworkers, and other key stakeholders. That makes preparation vital for public relations professionals to help them to handle any ethical dilemma, large or small.

To this end, join me for a panel I'm moderating, featuring three senior-level members of PRSA's San Francisco Bay Area chapter, on Thursday, September 30 from 5 - 6 pm PDT (register here). You'll learn how to navigate the often choppy ethical waters typically encountered in today’s uncertain, and often unpredictable, times. 

Our three presenters, each of whom has earned their APR (Accreditation in Public Relations), will share their experiences and insight gleaned into how public relations can be practiced ethically, day in and day out. They are:

Catherine Brozena, APR is the founder and creative director for ColorThisWorld Communications, a mission-driven communications consultancy dedicated to serving organizations and initiatives working for positive social change. Her work includes visual design and branding, creative storytelling and messaging, and communications strategy development for the non-profit, public health, environmental, education, and social science sectors. 

Katina Tinka Bush, APR has over 13 years of experience in public relations, strategic communications and digital marketing. In 2021, she joined Calhoun & Company Communications as a Account Director, and works on brand storytelling and media relations campaigns for wine and spirits industry clients. She has worked across several industries from agencies supporting sports, entertainment, food and beverage, and hospitality clients, to in-house counsel for premier non-profit and higher education institutions. Tinka is a 2009 graduate of San Diego State University and earned her APR in 2020. 

Sarah Grolnic-McClurg, APR is a media relations specialist who launched her solo practice, Pounce PR, in 2000, after earning her APR. This January, she joined forces with impact firm Thinkshift Communications in San Francisco as senior associate. Thinkshift builds brands and credibility exclusively for sustainability-focused organizations like CNote and RSF Social Finance, and Sarah has been affiliated with the agency and its inspiring work for more than a decade.

Register here for this 9/30/21 panel, which is sponsored by the Public Relations Society of America/San Francisco Bay Area Chapter. Don't hesitate to let me know if you have questions. 

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