September is Ethics Month in the Public Relations Society of America (PRSA), when its members cast a critical eye on ethical practice as embodied in the organization's Code of Ethics. No matter where one works, whether as an independent consultant, for an agency, or in-house for an organization, PRSA members will inevitably be called to draw on this document and their experience while providing ethics counsel to clients, coworkers, and other key stakeholders. That makes preparation vital for public relations professionals to help them to handle any ethical dilemma, large or small.
Our three presenters, each of whom has earned their APR (Accreditation in Public Relations), will share their experiences and insight gleaned into how public relations can be practiced ethically, day in and day out. They are:
Sarah Grolnic-McClurg, APR is a media relations specialist who launched her solo practice, Pounce PR, in 2000, after earning her APR. This January, she joined forces with impact firm Thinkshift Communications in San Francisco as senior associate. Thinkshift builds brands and credibility exclusively for sustainability-focused organizations like CNote and RSF Social Finance, and Sarah has been affiliated with the agency and its inspiring work for more than a decade.
Register here for this 9/30/21 panel, which is sponsored by the Public Relations Society of America/San Francisco Bay Area Chapter. Don't hesitate to let me know if you have questions.