Tuesday, March 9, 2021

Two Presentations I'm Delivering on March 26, 2021: Public Relations Teaching During COVID, Teaching the PR Campaigns Class

I'm delivering two talks at the upcoming International Academy of Business Disciplines (IABD) Annual Conference, which will take place virtually later this month (March 26-27, 2021). Their titles and some relevant details are as follows:


Public Relations Standards During the Pandemic: Understanding Excellence Within Context and Function. As a panelist, I've been asked to address standards of excellence in public relations and graduate teaching as they have been impacted by the COVID pandemic.

Tricia Hansen-Horn (University of Central Missouri) will chair this panel. Other panelists (with their affiliations in parentheses) include Adam Horn (University of Central Missouri); Kylee Julian (Innovative Public Relations); Kyle Chura (Kyle Chura Associates); and Danielle LaGree (Kansas State University).


What about the Client in the Public Relations Campaigns Course? A Look at What the Literature Tells Us. This paper will review what previous research tells us about the client in the public relations campaigns course, and in the process will suggest issues and/or variables that might merit further inquiry in support of the work of faculty teaching the class (which I have done since 2002).

I'll share materials I produce for these presentations after they're delivered. In the meantime, please let me know if you have questions. 

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