I’ve never been entirely comfortable marketing myself. More specifically, I don’t care for the never-ending practice of self-praise that it seems to require.
It’s not based on a lack of confidence. It’s not from a lack of clarity about what I can achieve. It’s a simple matter of the perceived value of such language.
I can proclaim I’m authentic, enthusiastic, magical, etc. with all the energy I can muster. That’s what I believe about myself. Or it’s what I want to believe.
But how do others actually perceive me? What words do they use? I believe their experience with me trumps any superlatives I can use to describe myself. I turn to them whenever possible to demonstrate my value.
In short, I don’t want to be another voice in the world proclaiming how great I am. That’s why I let others take the lead in singing my praises.