Article on Work-Integrated Learning the in Public Relations Campaigns Course

I recently had an article published on the public relations campaigns course as an example of work-integrated learning. You can view the article here. 

The article identifies the many challenges faculty face when they invite outside organizations to work with students on course-related projects. While my piece focuses on one course (which I taught over a period of fifteen years), I draw on 25 years of experience in engaging organizations outside the university and pairing them with my students. I describe such opportunities to my students as "real work, for real clients." I aim to continue writing and publishing on this topic, given how near and dear to my heart it is.