PRSA's Code of Ethics represents a starting point for public relations professionals as they ponder taking action. Yet, it represents one piece of a broader ethical landscape. In my talk I will challenge attendees to consider individual, professional, and organizational ethical issues that rightfully fall to public relations. In turn, these issues can provide professionals a platform to solidify their standing as trusted advisors to clients. I'll be drawing on my work in organizational behavior and leadership, and will offer suggestions on how public relations professionals can apply it as they grapple with a range of high-profile issues that clamor for their attention.
PRSA members can go here for more information about the webinar.